Banglalink
The Company : Wholly owned subsidiary of Egyptian Orascom Telecom. In September 2004 Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). Banglalink’s license is a nationwide 15-year GSM license that expires in November 2011.
When Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments.
Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink.
Banglalink is today the 2nd largest mobile operator in the country and recently celebrated with 1 crore customers. This has been achieved in just three and a half years.
Launch : 10th February, 2005
Global Operation : ORASCOM TELECOM is one of the most dynamic telecommunications powerhouses in the world. Orascom is based in Egypt and has operations in 7 countries worldwide. Established in 1998, it is today the largest capitalized company on the Cairo & Alexandria Stock Exchanges with over 79 million subscribers worldwide. It has grown to be one of the largest and most diversified GSM network operator in the Middle East, Africa and Asia.
Corporate Values :
· Straight Forward
· Reliable
· Innovative
· Passionate
CEO : Ahmed Abou Doma
Vision : Banglalink aims to understand peoples' needs best and develop appropriate communication services to improve peoples' life and make it simple. All our work is aimed towards meeting our vision. All members of the banglalink family are highly passionate individuals, fully committed to achieving the vision that we have set ourselves. Our customers' needs matter most to us- making their life simple and improving it is all we want. To ensure our vision is achieved, we have set ourselves a few values, we want to be: Straight Forward, Reliable, Innovative, Passionate.
All the banglalink family members have one thing in common- a passion to serve. We want to go that extra mile, so that you can have the best possible service.
Investing in the future of Bangladesh
Subscribers Base : 12.13 millions (at the end of September 2009)
Technology Used : GSM [ Global System for Mobile communication ]
Network Coverage : Banglalink focused heavily on enhancing service and quality during 2006. These enhancements were done in terms of network quality and customer service. There was aggressive improvement of indoor coverage, and wherever necessary, especially in-building solutions were installed in case of enterprise customers and corporate clients.
Banglalink's network is covering 486 Thanas reasonably and 61 districts, covering a total population of around 90%.
Network Band : 900 MHz
Service Points : Banglalink set the benchmark in customer care with our state-of-the-art call center, largest customer care network, and a passionate & vigilant team serving you every single moment.
Banglalink care line offers a dedicated 24 / 7 service to answer all your queries. 24 hours a day. 7 days a week. Any queries you may have about:
· Subscribing for a new connection
· Any form of account information
· Coverage details
· Product information
· Value added services
· Billing information
Hot Line :
· 121 [for all Banglalink customers]
· 120 for SMS call back [for Banglalink connection only]
· 2727 for yellow page service [for Banglalink connection only]
· 175 for E-Voucher retailer service [for Banglalink e-voucher connection only]
· Telephone:
+(88)02 9888370-1, +(88)02 9862325
· Mobile:
01911 304121 (For all Operator, T&T and PSTN)
01912-999000 (SME Hotline)
· Fax: +(88)02 8820594
· E-mail: info@banglalinkgsm.com
· Web : http://www.banglalinkgsm.com/
Pioneer In : In August 2006, Banglalink became the first company to provide free incoming calls from BTTB for both post-paid and pre-paid connections. Banglalink also pioneered the concept of taking customer service closer to its stakeholders through the introduction of more than 1,000 customer care points across the country – the largest network of its kind in the industry.
Award Winning : Banglalink also became a leader in terms of its advertising quality and setting very high standards for competition and others. The corporate TV commercial of "din bodol" based on the theme "making a difference in people's lives", touched everyone through out the country and was adjudged the best TVC of the year according to the leading dailies of the country like Prothom Alo and New Age. This TV Commercial has become a matter of national pride for Bangladesh as it has been nominated for the best TV Advertisement of the year with 4 other international television commercials at the GSMA Award 2007. GSMA Award is considered to be the Oscar of mobile industry.
Corporate Social Responsibility : Banglalink continues to play an active role in the area of corporate social responsibility (CSR)
Banglalink launches agri-solutions service
Banglalink has recently launched a new service ‘Banglalink jigyasha 7676’ which will provide suggestions and answers to any queries related to agriculture, vegetable and fruit farming, poultry,livestock, fisheries etc.
The service will give people with easy access to advice and solutions to agriculture-related problems. To avail the service a Banglalink customer needs to dial 7676, talk and get expert’s advice on the problem. The promotional charge for the service is Tk 2 per minute.
Banglalink sponsors Rajshahi city’s beautification
Banglalink recently sponsored the beautification programme of Rajshahi city. Banglalink former CEO Rashid Khan inaugurated the launching ceremony of the programme at the city's Shaheb Bazar Alupotty More. A number of distinguished guests, journalists of different print and electronic media, and Banglalink officials were also present on the occasion.
The inauguration programme was followed by a press meet at Rajshahi Tennis Complex.
Banglalink special services at Hajj Camp
Like the previous year, banglalink continues its CSR activities for the Hajj pilgrims this year as well. Last year banglalink provided pure drinking water at the Hajj Camp and the Zia International Airport. This year, banglalink has added some extra facilities, such as pure drinking water, necessary medicines, free phone kiosks and buses for shuttle services (airport drop service for the Hajjis).
In this regard, Shehzad S Hossain, assistant manager, PR and Communications, Marketing, banglalink, handed over the necessary equipment to Adviser to the Ministry of Religious Affairs Major General (retd) ASM Matiur Rahman in the city.
Banglalink launches nationwide campaign to boost tourism
Banglalink, second largest mobile phone operator of the country has launches a nationwide campaign on September 3 through caravans along with other measures in a bid to generate votes for Cox's Bazar and the Sundarbans to help those two places top the 'New 7 Wonders of Nature' list. The campaign will also create awareness among people to encourage them to vote for the two places of natural beauty. Rashid Khan, CEO of Banglalink, inaugurated the campaign at the operator's head office in Dhaka.
Rashid Khan said the campaign has been planned for a five-month period, and under the campaign the cellphone operator will organise promotional activities through media and billboards. He also said Banglalink is actively participating in the development process of the country's tourism sector under CSR (corporate social responsibility) programme.
A rigorous national campaign spear-headed by Banglalink throughout the year is planned to ensure proper awareness about the new7wonders nature campaign with emphasis on generation of votes. Banglalink is the first and only company till now to become the official nominee supporter by entering an agreement with new7wonders. Banglink has continued to actively participate in tourism development activities under its CSR platform.
Banglalink is the official nominee supporter of Cox's Bazar in the 'New 7 Wonders of Nature' campaign and the partner of Bangladesh Parjatan Corporation in the campaign. The caravan activity is a part of a campaign Banglalink is running since August 24 and will continue until the end of this year.
Under the campaign, Banglalink has prepared a 360-degree communication mix, which would include electronic media, print media, outdoor visibility, set level activity, mass people engagement activities and unconventional media as well.
The five months long extensive campaign is end that creating a huge awareness and hype among the countrymen and also generating votes for Cox's Bazar and Sundarbans through special voting activations on grounds.
There will be particular TV commercial and radio commercial promoting Cox's Bazer, multi plate press campaign, billboards, steamers, posters, leaflets and banners.
A unique mass people engagement activation will be ran in different districts around the country with mobile caravan having computers and internet facilities for casting votes. Activation will also be run through special voting boots, which will be carrying 72 educational institutes of Dhaka city and will engage students for casting votes for Cox's Bazar and Sundarbans. Voting will be also fascinated 250 Cyber café nationwide with support of Cyber café Association where there will be dedicated computers left open for free voting for this. There will be SMS vote casts and advertisements in website to promote voting.
Bangladesh has its own unique natural Beauty with thousand years of cultural heritage and has immense potential in Tourism. But current position of Bangladesh, as a tourist destination is not yet very positive. Banglalink believe now the time has come to take the opportunity to promote two of our potential tourist destinations on global platform and they are upfront to make a difference here as well.
Banglalink is contentiously putting its effort to make contribution for the potential sectors where national interest is involve. Banglalink has chosen the tourism sector as to be one of the major platforms for CSR activities.
The last three years Banglalink has worked on some major areas for the development of tourism in Bangladesh. The journey started with a policy dialogue with Bangladesh Parjaton Corporation and a session with Tour Operator association of Bangladesh. Afterwards Banglalink played a key role on developing a two yearlong country-branding plan with Bangladesh Parjaton Corporation. A seminar in Kuakata to identify the steeps to be taken to develop it as a popular tourist destination, roundtable conference on the immediate steps to be taken for the development of tourism and a separate roundtable conference to decide the doables for the new seven wonders campaign are few examples of Banglalink initiatives in this regard.
To support the trade Banglalink sponsored Dhaka Tourism Fair 2007 and 2008 where many local companies related to the tourism industry participated. In 2007 Banglalink also sponsored the largest tourism fair ever in the Country `Bangladesh travel and tourism fair 2007' organised by Tourism Organisation Association of Bangladesh (TOAB).
To popularise and support eco tourism for consecutives years Banglalink sponsored traveller's guidebook on protective areas of Bangladesh to popularise responsible tourism concept among the youths. Banglalink sponsored twelve seminars in different renowned educational institute of Dhaka. Banglalink also observed international coastal cline-up day in 2007 to create awareness of cleanliness of the beach.
Banglalink is solely sponsoring `Banglar Pothey' a travel show on Channel I to encourage tourism journalism. Banglalink is sponsoring `Bangladesh Monitor', `Dhaka Calling', `Parjaton Bichitra' and `Vromon Barta'. Banglalink is also promoting tourism through sponsoring various events to rejuvenate Kuakata after Hurricane SIDOR, Banglalink sponsored a three-day along `Kuakata Sagor Utsab'. Banglalink sponsored the first ever tourism photography competition and exhibition jointly organised by Bangladesh Parjaton Corporation and Bangladesh Silpakala Academy.
Banglalink was proud to be associated with BPC to observe the World Tourism Day 2007. Since 2006 Banglalink is keeping the Cox's Bazer beach clean through everyday cleaning activity on the beach. To fascinate the tourist's beach umbrellas and keep costs are also being distributed.
At Zia International Airport billboards are positioned to promote tourism of Bangladesh. A modern water certain is also placed for beautification. Banglalink contributed 1500 passenger trolleys and four phone booths at Zia International Airport, which has been able to serve the long needed convenience for the passengers. A huge task of placing modern and best quality neat directions signs in Zia International Airport also has been performed recently.
